More TV Now Viewed On Desktop & Mobile than Traditional TV

Consumers are spending about 20 hours per week accessing digital content, including video games and print content, on a computer or mobile device, with the majority of that live TV, movies and other videos. [PricewaterhouseCoopers Mar 2011]

That is according to a new consumer research study from PricewaterhouseCoopers. The study found that across all age groups, users watched 12.4 hours of TV shows/videos and movies online per week, while only 8.9 hours of similar content on traditional TV.

Not surprisingly, the 44 and under audience do the majority of that digital viewing, but even the 45-59 age group was close to even, with 9 hours of traditional video watching vs. 8.3 hours of online video viewing.

When asked about the ways they obtain movie content, 42.6% stated that they rented physical DVDs via online video stores, 31.7% pay for online content whilst 30.7% stream live TV and video content from services such as Yamgo.

Yamgo Launches the World’s Most Popular Asian TV Channel B4U Music on Mobile Phones

B4U Music, the world’s number one Asian TV channel, has become the first Asian channel to launch on the global mobile TV network Yamgo.

Watch B4U Music on your iPad

B4U, a music-themed TV channel already available on more than 8 different satellites, in more than 100 countries including the USA, UK, Canada and India, is the latest channel to launch on the mobile content delivery network and will provide an exclusive showcase for Asian music content, from global artists and labels, across mobile phones worldwide.

For the first time on mobile phones, users across the world will be able to enjoy a mixture of contemporary Bollywood, Indipop, Bhangra, and international music. Programmes include star interviews, artist profiles, concerts and chart rundowns, as well as video request shows.

The channel is renowned for delivering Asian music in a funky and retro style whilst supporting both established Asian artists and newcomers. Launching B4U Music on the world’s leading mobile TV network will provide great music that is unavailable anywhere else on mobile and offer musicians valuable global exposure.

“In line with our expansion strategy we are absolutely delighted to be joining Yamgo’s mobile TV service. With its high-quality playout and enormous reach across the world, a whole new audience will now view the exciting programmes and scintillating music that B4U Music offers” stated Sunil Rohra, CEO, B4U Network. “We are confident that with a large global Bollywood fan base B4U Music will become the leading mobile music channel providing viewers with the most acclaimed Bollywood entertainment.”

The new channel will deliver the best of Asian music to almost all mobile phones, including iPhone, iPad, Android, Nokia and Blackberry, and viewers will be able to enjoy a fresh and youthful approach with a focus on Bollywood and lifestyle programming.

Mobile viewers will have access to a schedule comprising of hit shows such as Morning Masala, featuring the best contemporary Bollywood hits, Bollywood Bang Bang, presenting the hit tracks from the biggest Bollywood stars, Orange Funk, a great mix of light entertainment and lifestyle ideas and Boom Box, playing the very best dance tracks to be released from Bollywood.

B4U Music is Available on Any Mobile Device

Ian Mullins, CEO and Founder of Yamgo stated “As the premier broadcaster dedicated to Bollywood music and an international household name, B4U can take full advantage of the Yamgo mobile TV network to deliver audiences the most comprehensive catalogue of Asian music entertainment available on mobile devices.  It’s great to have them on the network and allow consumers anywhere and at anytime to watch high quality Asian music video.”

B4U, the world’s most popular Asian TV channel, will be available on mobile devices worldwide with Yamgo at http://yamgo.mobi/b4u

Enjoy the Best of Bollywood on Any Mobile Device