Mobile Video Advertising Becomes No.1 Priority For Brands As Views Rise By 958%

Advertisers and brands are embracing mobile video ads at an escalating rate. With more of the world’s largest brands employing mobile video adverts, the potential for products and services to improve user numbers, sales figures & revenue through mobile advertising has never been greater. The latest report from the leading independent mobile advertising and data platform, Millennial Media reveals the number of video ads viewed on mobile devices increased 958% over the course of the past year, from Q2 2011 through Q1 2012.

The latest study, Scorecard for Mobile Advertising Reach and Targeting (SMART) Report*, found that the vast majority of all mobile video ads are delivered via smartphones. Seventy three percent of the 280 billion video adverts were viewed on a phone such as iPhone, Samsung Galaxy S2 or HTC Sensation. Only 7% of video ads were served through feature phones, whilst 20% of those who viewed video adverts did so using non-phone devices such as tablets and MP3 players like the iPod.

The most effective tablet device for video advertising is the iPad which commands the largest share of the total views. This is not surprising when you consider the Apple device accounts for over 60% of the 118 million tablets that are expected to sell during 2012.*

The report also states that 49% of mobile video ads were delivered across the Android operating system compared to 33% that reached viewers via the Apple iOS.

The widespread adoption of tablets and smartphones has changed how consumers engage with brands. As a result brands and advertisers are being forced to reassess how they target and interact with contemporary consumers. The report’s findings indicate that in Q1 2012, advertisers continued to shift ad spend away from traditional media channels, such as TV and print, instead deciding to focus more heavily on mobile.

Advertisers and brands have also begun to understand the unique ability of mobile advertising to provide unparalleled audience targeting. As indicated by the report, marketers are increasingly aware of the power that mobile has to deliver targeted specific video messaging and are as a result developing new strategies to engage potential customers.

Mobile video advertising is also becoming an essential tool for advertisers and marketers attempting to build sustainable brand awareness. Smartphones and tablets provide a unique platform to deliver compelling video messages and create lasting brand impressions with consumers. The popularity of mobile devices combined with the tracking capabilities of mobile video advertising this presents an exciting and potentially lucrative opportunity for advertisers, brands and developers.

As a result the rate of growth shows no signs of slowing down just yet…

 

*[Millennial Media, “Scorecard for Mobile Advertising Reach and Targeting (SMART) Report”, June 2012]

**[Google, “Google I/O Conference”, June 2012]

More TV Now Viewed On Desktop & Mobile than Traditional TV

Consumers are spending about 20 hours per week accessing digital content, including video games and print content, on a computer or mobile device, with the majority of that live TV, movies and other videos. [PricewaterhouseCoopers Mar 2011]

That is according to a new consumer research study from PricewaterhouseCoopers. The study found that across all age groups, users watched 12.4 hours of TV shows/videos and movies online per week, while only 8.9 hours of similar content on traditional TV.

Not surprisingly, the 44 and under audience do the majority of that digital viewing, but even the 45-59 age group was close to even, with 9 hours of traditional video watching vs. 8.3 hours of online video viewing.

When asked about the ways they obtain movie content, 42.6% stated that they rented physical DVDs via online video stores, 31.7% pay for online content whilst 30.7% stream live TV and video content from services such as Yamgo.

Yamgo TV: The new home of independent music

Yamgo, the global mobile TV network has launched the IndiMusic TV channel, the world’s first global mobile 24/7 music channel dedicated to independent musicians. The channel acts as a hub for artists and musicians to promote and expose their music on television. Music fans will be able to keep up to date with the latest independent music for free anytime, anyplace and anywhere.

Enjoy Independent Music On Any Mobile Device With Yamgo

IndiMusic TV, created by world renowned musician, record producer and record label entrepreneur Chris Pati, who has recently partnered with Bill Zeh former Head of Operations for EMI Music PTC, is the latest channel to launch on the mobile content delivery network and will provide an exclusive showcase for independent music, featuring music videos, interviews and news across mobile phones worldwide.

Increasingly, unsigned singers, musicians and bands are taking the decision to tackle the music industry on their own terms. Artists understand that they do not need to surrender control of their music in order to gain recognition and success.

IndiMusic TV has set out to refresh the music television experience by making it relevant to today’s increasingly media astute audience. The channel has developed a reputation as the place to discover new and exciting talent and has attracted the attention of music producers and managers who recognize the opportunity that the channel has created for artists, musicians and songwriters.

“Launching IndiMusic TV on the Yamgo network has connected the global music community in a way that was never before possible making music accessible to anyone around the globe no matter where the music is created or purchased. There are so many worldwide gifted artists out there, all over the world, and your mobile phone is now the place where you can count on to find them” stated Chris Pati, IndiMusic TV President and CEO, “IndiMusic TV will become the international hub for independent music worldwide and Yamgo’s extensive reach across the world and expertise with mobile content delivery will play a key role in our goal to maximize the availability of independent music programming and expand our audience demographic globally.

The new channel will deliver the best of independent music to almost all mobile phones, including iPhone, iPad, Android, Nokia and Blackberry. The channel will feature a schedule comprised of outstanding musicians with a drive and passion to make their music heard which fill the void in music television that MTV and VH1 once dominated. Mobile users will have access to music of all types and have the opportunity to expand their taste beyond mainstream genre boundaries without downloading any software or buying an application.

By launching on the Yamgo platform, IndiMusic TV joins an impressive and expanding line up of live TV and catch up TV channels available to almost any mobile device in the world using a 3G or Wi-Fi connection.

Ian Mullins, CEO and Founder of Yamgo stated “As the premier broadcaster dedicated to independent musicians, artists and producers IndiMusic TV can take full advantage of the Yamgo mobile TV network to deliver audiences the most comprehensive catalogue of independent music entertainment available on mobile devices.  It’s great to have them on the network and allow consumers anywhere and at anytime to watch high quality independent music videos.”

IndiMusic TV, the home of independent music, will be available on mobile devices worldwide with Yamgo at http://www.yamgo.mobi/imtv

 

Fashion TV Parades Onto Mobile Devices

Fashion TV, the world’s number one lifestyle channel, has become the first fashion and lifestyle channel to launch on the global mobile TV network Yamgo.

Fashion TV, the global 24-hour fashion, beauty & lifestyle television channel, available on more than 30 different satellites, in more than 190 countries and over 350 million households across Europe, Asia, Middle East and Africa, is the latest channel to launch on the mobile content delivery network and will provide an exclusive showcase for high level brands, fashion shows and exclusive lifestyle events, across mobile phones worldwide.

Fashion TV is Exclusively Available on the Yamgo mobile TV network

For the first time on mobile phones, users across the world will be able to enjoy a mixture of contemporary fashion, beauty, lifestyle and luxury. The exclusive content focuses on fashion shows, backstage access, photographers, models and celebrities.

Watch Fashion TV on any mobile device with Yamgo

The channel, recognised for its constant innovation and new content highlighting the latest trends in the industry, will be available on all mobile devices, including iPhone, iPad, Android, Nokia and Blackberry. Mobile users will experience over 500 hours of new program content every year and over 300 new catwalk shows and 600 new clips every season.

Launching Fashion TV on the world’s leading mobile TV network will provide fashion coverage that is unavailable anywhere else on mobile and viewers will be able to indulge in major shows from catwalks across the world, including Los Angeles, New York, London, Paris, Milan, Hong Kong, Tokyo and Sao Paulo.

“Fashion TV is a young and dynamic channel watched by an audience who is, sensitive to new technologies and trends; therefore we are very excited to launch Fashion TV on mobile phones worldwide with the global leaders in mobile TV Yamgo. Our addition to the global mobile TV network reinforces our position as the number one fashion medium in the world. The new Fashion TV mobile channel is a sparkle and shine in the world of fashion and lifestyle” stated Michel Adam Lisowski, President, FashionTV.

Mobile viewers will have access to a schedule comprising of shows such as The Catwalk, featuring the best designers and hottest shows from international fashion weeks, Behind The Scenes, presenting backstage access to the world’s top hairstylists and makeup artists, Midnight Hot, reveals the fashion beneath the fashion with beautiful models showcasing the most luxurious lingerie and VIP Events, providing viewers with an access all areas VIP ticket to the ultimate celebrity get-togethers.

“We are very pleased to welcome Fashion TV to the Yamgo network. FTV’s choice of Yamgo as its mobile partner has again demonstrated broadcaster confidence in Yamgo to be the ideal platform for worldwide mobile distribution” Ian Mullins, Yamgo CEO and Founder stated. “This new channel is an exciting addition to Yamgo’s existing linear and catch-up TV service and part of an ongoing strategy to expand our channel line-up to meet the fast growing demand from mobile users around the world for live mobile TV.”

Fashion TV, the world’s premier fashion, beauty and lifestyle channel, will be available on mobile devices worldwide with Yamgo at http://yamgo.mobi/fashion-tv

Yamgo Launches the World’s Most Popular Asian TV Channel B4U Music on Mobile Phones

B4U Music, the world’s number one Asian TV channel, has become the first Asian channel to launch on the global mobile TV network Yamgo.

Watch B4U Music on your iPad

B4U, a music-themed TV channel already available on more than 8 different satellites, in more than 100 countries including the USA, UK, Canada and India, is the latest channel to launch on the mobile content delivery network and will provide an exclusive showcase for Asian music content, from global artists and labels, across mobile phones worldwide.

For the first time on mobile phones, users across the world will be able to enjoy a mixture of contemporary Bollywood, Indipop, Bhangra, and international music. Programmes include star interviews, artist profiles, concerts and chart rundowns, as well as video request shows.

The channel is renowned for delivering Asian music in a funky and retro style whilst supporting both established Asian artists and newcomers. Launching B4U Music on the world’s leading mobile TV network will provide great music that is unavailable anywhere else on mobile and offer musicians valuable global exposure.

“In line with our expansion strategy we are absolutely delighted to be joining Yamgo’s mobile TV service. With its high-quality playout and enormous reach across the world, a whole new audience will now view the exciting programmes and scintillating music that B4U Music offers” stated Sunil Rohra, CEO, B4U Network. “We are confident that with a large global Bollywood fan base B4U Music will become the leading mobile music channel providing viewers with the most acclaimed Bollywood entertainment.”

The new channel will deliver the best of Asian music to almost all mobile phones, including iPhone, iPad, Android, Nokia and Blackberry, and viewers will be able to enjoy a fresh and youthful approach with a focus on Bollywood and lifestyle programming.

Mobile viewers will have access to a schedule comprising of hit shows such as Morning Masala, featuring the best contemporary Bollywood hits, Bollywood Bang Bang, presenting the hit tracks from the biggest Bollywood stars, Orange Funk, a great mix of light entertainment and lifestyle ideas and Boom Box, playing the very best dance tracks to be released from Bollywood.

B4U Music is Available on Any Mobile Device

Ian Mullins, CEO and Founder of Yamgo stated “As the premier broadcaster dedicated to Bollywood music and an international household name, B4U can take full advantage of the Yamgo mobile TV network to deliver audiences the most comprehensive catalogue of Asian music entertainment available on mobile devices.  It’s great to have them on the network and allow consumers anywhere and at anytime to watch high quality Asian music video.”

B4U, the world’s most popular Asian TV channel, will be available on mobile devices worldwide with Yamgo at http://yamgo.mobi/b4u

Enjoy the Best of Bollywood on Any Mobile Device

Every Day is a Party as Yamgo Launches IbizaOnTV on Mobile Phones

IbizaOnTV, the world’s first 24/7 music channel dedicated to the nightlife of the biggest party island has launched its live TV channel on Yamgo, the world’s leading mobile TV network.

Watch IbizaOnTV on your mobile at yamgo.mobi

Ibiza is appreciated around the world for its sun, sea and scenery and also for its unrivalled parties and nightlife. Launching the non-stop channel on the world’s largest mobile content delivery network, will showcase the fun, energy and culture of Ibiza for users around the globe to enjoy long after the summer clubbing season has ended.

The channel, available on mobile phones for the first time, will feature a combination of special programmes on the island’s biggest events, the best clubs, the wildest parties, the loudest concerts and the latest DJ sets and videos of dance music’s hottest tunes.

Broadcasting direct from the party capital of the world, IbizaOnTV will deliver regular reports with exclusive footage of the hottest events of the summer, exclusive interviews with internationally famous DJs and unseen backstage action from the biggest parties.

The fresh, young dynamic channel will deliver the best of the island to almost all mobile phones, including iPhone, iPad, Android, Nokia and Blackberry, and will feature a captivating and irresistible schedule comprising of exclusive video shows from some of dance music’s biggest events. Mobile users will have access to footage from the island’s biggest clubs including Privilege, Amnesia and Space.

“We are delighted to start this new journey with Yamgo. Making IbizaOnTV available free of charge on all mobiles to our fans is a superb way of spreading the atmosphere of Ibiza worldwide and we are very happy to team up with Yamgo and provide the best viewer experience on mobiles” added IbizaOnTV President Matteo Bonsanto. “Yamgo’s extensive reach across the world and expertise with mobile content delivery will play a key role in our goal to maximize the availability of Ibiza programming and expand our audience demographic globally.”

The partnership between Yamgo and IbizaOnTV, will offer viewers great shows that focus on the music and its biggest characters that are not available anywhere else on mobile; including DJs such as Deadmau5, Roger Sanchez, Armin Van Buuren, Pete Tong and Ferry Corsten.

Ian Mullins, CEO and Founder of Yamgo stated “As the premier broadcaster dedicated to parties, clubs and DJs in Ibiza, IbizaOnTV is a great channel to satisfy the increasing demand from 18 to 30 years olds who want to watch music TV and stay up to date with the clubbing scene in Ibiza.  It’s great to have them on the Yamgo network and allows consumers to enjoy the party life of Ibiza at anytime and anywhere.”

IbizaOnTV, clubland’s most exciting and enjoyable TV channel, will be available on mobile devices worldwide with Yamgo at http://www.yamgo.mobi/ibiza-on-tv

 

Dance Whenever, Wherever As Yamgo Launches Clubbing TV On Mobiles!

This month Yamgo has launched Clubbing TV, the world’s first 24/7 music channel dedicated to electronic music, DJ & club culture on its mobile TV network.

Yamgo Brings Clubbing TV To Mobiles!

Mobile phone users around the globe can now tune in and party to an exclusive showcase of dance music from the world’s biggest and best DJs and record labels.

Clubbing TV is renowned the world over for providing unrivalled access to the best dance DJs, the most popular party events and the hottest electronic club tracks. It is now available to mobile users for the very first time anywhere in the world on the Yamgo network.

The internationally famous channel will feature a combination of the hottest new music videos and some of dance music’s most popular classics featuring the biggest artists, DJs and producers.

Viewers will be able to enjoy regular club reports from the hottest clubs and dance floors worldwide, including dance hotspots like New York, Miami, London, Tokyo and Ibiza, and exclusive interviews with the best international DJs any time, anyplace and anywhere.

The new channel will deliver the best of club culture to almost all mobile phones, including iPhone, iPad, Android, Nokia and Blackberry, and will feature a schedule comprising of exclusive video shows from some of dance music’s biggest events. Mobile users will have access to footage from world renowned electro festivals including Juicy Beach Miami, Amsterdam Dance Event, Barcelona Summer Week and Hikkaduwa Beach Festival.

The partnership between Yamgo and Clubbing TV, the dance music experts, will offer viewers great shows that are not available anywhere else on mobile; including “Star DJs” featuring Carl Cox, Roger Sanchez, Armin van Buuren, Benny Benassi and Paul Oakenfold, “Defected Clubland Adventures” featuring Axwell, Bob Sinclar and Groove Armada and the very best action from the Balearics in “Ibiza Fun Times”.

Clubbing TV has plans to become the world’s biggest music station and joining up with the world’s most accessible mobile TV network, Yamgo, delivers on this goal.

We are delighted to start this new adventure with Yamgo. Making Clubbing TV available free of charge on all mobiles to our fans has always been part of our strategy of spreading electronic music worldwide  and we are very happy to team up with Yamgo and provide the best viewer experience on mobiles”added Clubbing TV Content Manager Nikolay Nachev. “Yamgo’s extensive reach across the world and expertise with mobile content delivery will play a key role in our goal to maximize the availability of electronic music programming and expand our audience demographic globally.”

Ian Mullins, CEO and Founder of Yamgo stated “As the  premier broadcaster dedicated to dance music, DJs and club culture Clubbing TV can take full advantage of the Yamgo mobile TV network to deliver audiences the most comprehensive catalogue of music entertainment available on mobile devices.  It’s great to have them on the network and allow consumers anywhere and at anytime to watch high quality dance music video.”

Clubbing TV, the home of electronic music, DJs and club culture, will be available on mobile devices worldwide with Yamgo at http://www.yamgo.mobi/clubbing-tv

24/7 Dance Music As Yamgo Launch Clubbing TV!

Mobile TV Now Available On iPad

Yamgo has released a version of its popular live streaming mobile TV and video service especially for the iPad coinciding with the much hyped and anticipated launch of the new Apple Device in the UK.

The beta release by Yamgo is an upgrade to its iPhone free live mobile TV service and means that all users of the hottest mobile consumer gadget can now enjoy mobile entertainment at the same quality as users of Apple’s iPhone. Yamgo’s solution also provides broadcasters and content owners with a simple way of monetising content across all mobile TV devices.

Unlike other iPad live mobile TV services Yamgo’s mobile streaming solution uses the existing video player in the users pocket TV and therefore does not require an application download or additional mobile TV software. Users simply go to www.yamgo.mobi on their iPad, register and start enjoying free live TV. UK consumers can enjoy a wide selection of live streaming TV channels and global users have access to thousands of mobile video clips from football to comedy.

The iPad, released at a time when consumer interest in mobile streaming TV technology is growing rapidly, is widely expected to dominate the streaming for mobile industry over the coming months. Yamgo’s pioneering beta service will make it possible for iPad users to experience mobile entertainment in the same way as Android, Nokia, HTC and iPhone viewers.

World Environment Day (WED) Available On Mobile TV

World Environment Day (WED) 2010 is set to benefit from increased recognition amongst young people around the world thanks to a mobile TV and video service that will allow viewers to watch video on demand dedicated to raising awareness of the United Nations event.

The United Nations Environment Programme (UNEP) has held the annual event since 1972 and this year it will be hosted by Rwanda on June 5^th and will celebrate the incredible diversity of the environment as part of the 2010 International Year of Biodiversity.

Young people are essential to the long term success of the project and the service launched by Yamgo, the global mobile TV and video network, will allow the UN to connect with a young universal audience. Yamgo has partnered with Green.TV, the world’s first and leading online TV channel dedicated to the environment, to deliver clips and short films, from some of the world’s leading environmental organisations, to raise awareness and promote the significant occasion.

Mike Lamond, Managing Director of Green.TV explained, “World Environment Day (WED) is one of the primary vehicles through which the United Nations encourages worldwide understanding of the environment and 2010 is aimed to be the biggest, most extensively celebrated, global day for definite, environmental action. Green TV’s partnership with both UNEP and Yamgo enables us to promote the importance of the environment to a young international audience and raise awareness and understanding of such a substantial subject on such a momentous day.”

By delivering the free optimised streaming service to almost any mobile device, Yamgo aims to compliment the agenda of the World Environmental Day and help promote the human face of ecological issues, increase the understanding of concerns that affect all of humanity and empower young people to become involved in manageable and ethical development.

The service will deliver videos from organisations such as UNEP, WWF, Greenpeace, Friends of the Earth and the RSPB to users of almost any mobile device using a 3G or Wi-Fi connection. Whilst enjoying the selection of ecological videos, users can also access the Yamgo catalogue containing thousands of other video clips and live TV channels.

Yamgo CEO and Founder Ian Mullins added, “World Environment Day is the people’s day for environmental action and everyone can take part. Mobilizing the younger population can often be difficult therefore Yamgo is proud to be galvanising support for this considerable event by delivering high quality mobile video to an international audience. Yamgo presents a state-of-the-art solution to raising awareness and understanding of such a substantial subject on such a momentous day.”

The free live TV and video service provides almost all mobile consumers with the highest possible picture quality using the existing video player in the user’s mobile phone and does not require any additional software or application download.

Yamgo operates optimised streaming that adapts the picture quality to the available network connectivity, minimising any buffering and providing a viewing experience even whilst on the move. Anyone interested in the environment can register with Yamgo today at http://www.yamgo.mobi and experience videos celebrating Earth’s incredible diversity.

Reality Television At Its Best

One of the biggest complaints directed at television in recent times has been the seemingly constant delivery of so-called reality television at the expense of well-made, well-scripted drama. In recent years the viewing public have consumed an endless supply of shows in which ordinary people and celebrities alike have been willing to take part in potentially embarrassing and humiliating challenges for the promise of fame and fortune. The TV viewer has lapped up countless hours of shows that have included footage of drunken teenagers up and down the country, club reps marshalling British tourists on their summer holidays, staff handling passengers at some of the UK’s busiest airports and ordinary people in quite ordinary scenarios such as house hunting, taking driving lessons, holding dinner parties and decorating their bedrooms.

The most successful reality television has arguably derived from the reinvention of the simple talent contest. The apparent search for the next big talent has attracted the largest TV audiences of the last decade. Millions of people have tuned in to enjoy the journey of the unknown hopeful from their first audition to their emergence, after weeks in front of the cameras, as a fully fledged superstar. The emotional rollercoaster that continues throughout the series has the viewer locked in from the first episode and only allows them to leave once they have arrived at the intended destination, the coronation of the winner.

However, all of the drama and excitement of these shows can in no way compare to the genuine reality television that is broadcast on our screens every four years. The hype and anticipation that surrounds the FIFA World Cup is unimaginable for any other television event. The month long tournament has more twists and turns than any celebrity dancing competition, more nail biting moments than a singing final and showmanship that talent paraded before viewers on a Saturday night could only dream of.

The sixty games create a spectacle that television producers aspire to and passion and hysteria that executives can only dream of creating with their celebrity specials. The festival of sporting excellence is intoxicating from start to finish and allows the viewer to embark on an adventure that is filled with melodrama, histrionics, imagination, fantasy, tragedy and romance. By the time the competition reaches its climax the TV viewer has experienced rage, tension, nerves, exhilaration and emotion that contrived reality television is incapable of generating.

This summer no one will be complaining of more dumbing down, no one will be berating the launch of another fame vehicle and no one will be despairing at the lack of inspiration provided by our televisions. Instead masses of people will be marvelling at the theatre, the entertainment and the extravaganza of the greatest show on earth.