More TV Now Viewed On Desktop & Mobile than Traditional TV

Consumers are spending about 20 hours per week accessing digital content, including video games and print content, on a computer or mobile device, with the majority of that live TV, movies and other videos. [PricewaterhouseCoopers Mar 2011]

That is according to a new consumer research study from PricewaterhouseCoopers. The study found that across all age groups, users watched 12.4 hours of TV shows/videos and movies online per week, while only 8.9 hours of similar content on traditional TV.

Not surprisingly, the 44 and under audience do the majority of that digital viewing, but even the 45-59 age group was close to even, with 9 hours of traditional video watching vs. 8.3 hours of online video viewing.

When asked about the ways they obtain movie content, 42.6% stated that they rented physical DVDs via online video stores, 31.7% pay for online content whilst 30.7% stream live TV and video content from services such as Yamgo.

Fashion TV Parades Onto Mobile Devices

Fashion TV, the world’s number one lifestyle channel, has become the first fashion and lifestyle channel to launch on the global mobile TV network Yamgo.

Fashion TV, the global 24-hour fashion, beauty & lifestyle television channel, available on more than 30 different satellites, in more than 190 countries and over 350 million households across Europe, Asia, Middle East and Africa, is the latest channel to launch on the mobile content delivery network and will provide an exclusive showcase for high level brands, fashion shows and exclusive lifestyle events, across mobile phones worldwide.

Fashion TV is Exclusively Available on the Yamgo mobile TV network

For the first time on mobile phones, users across the world will be able to enjoy a mixture of contemporary fashion, beauty, lifestyle and luxury. The exclusive content focuses on fashion shows, backstage access, photographers, models and celebrities.

Watch Fashion TV on any mobile device with Yamgo

The channel, recognised for its constant innovation and new content highlighting the latest trends in the industry, will be available on all mobile devices, including iPhone, iPad, Android, Nokia and Blackberry. Mobile users will experience over 500 hours of new program content every year and over 300 new catwalk shows and 600 new clips every season.

Launching Fashion TV on the world’s leading mobile TV network will provide fashion coverage that is unavailable anywhere else on mobile and viewers will be able to indulge in major shows from catwalks across the world, including Los Angeles, New York, London, Paris, Milan, Hong Kong, Tokyo and Sao Paulo.

“Fashion TV is a young and dynamic channel watched by an audience who is, sensitive to new technologies and trends; therefore we are very excited to launch Fashion TV on mobile phones worldwide with the global leaders in mobile TV Yamgo. Our addition to the global mobile TV network reinforces our position as the number one fashion medium in the world. The new Fashion TV mobile channel is a sparkle and shine in the world of fashion and lifestyle” stated Michel Adam Lisowski, President, FashionTV.

Mobile viewers will have access to a schedule comprising of shows such as The Catwalk, featuring the best designers and hottest shows from international fashion weeks, Behind The Scenes, presenting backstage access to the world’s top hairstylists and makeup artists, Midnight Hot, reveals the fashion beneath the fashion with beautiful models showcasing the most luxurious lingerie and VIP Events, providing viewers with an access all areas VIP ticket to the ultimate celebrity get-togethers.

“We are very pleased to welcome Fashion TV to the Yamgo network. FTV’s choice of Yamgo as its mobile partner has again demonstrated broadcaster confidence in Yamgo to be the ideal platform for worldwide mobile distribution” Ian Mullins, Yamgo CEO and Founder stated. “This new channel is an exciting addition to Yamgo’s existing linear and catch-up TV service and part of an ongoing strategy to expand our channel line-up to meet the fast growing demand from mobile users around the world for live mobile TV.”

Fashion TV, the world’s premier fashion, beauty and lifestyle channel, will be available on mobile devices worldwide with Yamgo at http://yamgo.mobi/fashion-tv