More TV Now Viewed On Desktop & Mobile than Traditional TV

Consumers are spending about 20 hours per week accessing digital content, including video games and print content, on a computer or mobile device, with the majority of that live TV, movies and other videos. [PricewaterhouseCoopers Mar 2011]

That is according to a new consumer research study from PricewaterhouseCoopers. The study found that across all age groups, users watched 12.4 hours of TV shows/videos and movies online per week, while only 8.9 hours of similar content on traditional TV.

Not surprisingly, the 44 and under audience do the majority of that digital viewing, but even the 45-59 age group was close to even, with 9 hours of traditional video watching vs. 8.3 hours of online video viewing.

When asked about the ways they obtain movie content, 42.6% stated that they rented physical DVDs via online video stores, 31.7% pay for online content whilst 30.7% stream live TV and video content from services such as Yamgo.

Yamgo TV: The new home of independent music

Yamgo, the global mobile TV network has launched the IndiMusic TV channel, the world’s first global mobile 24/7 music channel dedicated to independent musicians. The channel acts as a hub for artists and musicians to promote and expose their music on television. Music fans will be able to keep up to date with the latest independent music for free anytime, anyplace and anywhere.

Enjoy Independent Music On Any Mobile Device With Yamgo

IndiMusic TV, created by world renowned musician, record producer and record label entrepreneur Chris Pati, who has recently partnered with Bill Zeh former Head of Operations for EMI Music PTC, is the latest channel to launch on the mobile content delivery network and will provide an exclusive showcase for independent music, featuring music videos, interviews and news across mobile phones worldwide.

Increasingly, unsigned singers, musicians and bands are taking the decision to tackle the music industry on their own terms. Artists understand that they do not need to surrender control of their music in order to gain recognition and success.

IndiMusic TV has set out to refresh the music television experience by making it relevant to today’s increasingly media astute audience. The channel has developed a reputation as the place to discover new and exciting talent and has attracted the attention of music producers and managers who recognize the opportunity that the channel has created for artists, musicians and songwriters.

“Launching IndiMusic TV on the Yamgo network has connected the global music community in a way that was never before possible making music accessible to anyone around the globe no matter where the music is created or purchased. There are so many worldwide gifted artists out there, all over the world, and your mobile phone is now the place where you can count on to find them” stated Chris Pati, IndiMusic TV President and CEO, “IndiMusic TV will become the international hub for independent music worldwide and Yamgo’s extensive reach across the world and expertise with mobile content delivery will play a key role in our goal to maximize the availability of independent music programming and expand our audience demographic globally.

The new channel will deliver the best of independent music to almost all mobile phones, including iPhone, iPad, Android, Nokia and Blackberry. The channel will feature a schedule comprised of outstanding musicians with a drive and passion to make their music heard which fill the void in music television that MTV and VH1 once dominated. Mobile users will have access to music of all types and have the opportunity to expand their taste beyond mainstream genre boundaries without downloading any software or buying an application.

By launching on the Yamgo platform, IndiMusic TV joins an impressive and expanding line up of live TV and catch up TV channels available to almost any mobile device in the world using a 3G or Wi-Fi connection.

Ian Mullins, CEO and Founder of Yamgo stated “As the premier broadcaster dedicated to independent musicians, artists and producers IndiMusic TV can take full advantage of the Yamgo mobile TV network to deliver audiences the most comprehensive catalogue of independent music entertainment available on mobile devices.  It’s great to have them on the network and allow consumers anywhere and at anytime to watch high quality independent music videos.”

IndiMusic TV, the home of independent music, will be available on mobile devices worldwide with Yamgo at http://www.yamgo.mobi/imtv